Pro

Explain the work in plain language

Rung 3 of 10 · Audience persona — write to a real person

The move · Audience persona — write to a real person

Customers say yes when they understand what they're paying for. Have AI translate the technical fix into plain words — no jargon, no scare tactics — so trust, and the sale, follow.

Explain this repair to a non-technical customer in plain language: what's wrong, why it matters, what I'll do, and what happens if they wait. Warm and honest, no jargon, no fear-mongering. Under 120 words.
[the technical issue]

Your turn

You need to tell a customer their AC needs a new compressor — a big bill. Write a prompt that explains it in plain, honest words that build trust instead of suspicion.

Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.

🔒 Don't paste confidential, personal-health, or payment info.