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Landing copy that converts
Rung 4 of 10 · Constraints + negative instructions
The move · Constraints + negative instructions
Ban the crimes before they happen: no 'welcome to,' no 'we believe,' no feature lists without outcomes. Landing pages die of self-absorption.
You are a conversion copywriter. Write landing copy for this service: headline, 3 benefit blocks (outcome first, feature second), one testimonial slot, one CTA. Do NOT write 'welcome,' 'we believe,' or any sentence starting with our company name. Under 200 words. [service]
Your turn
You're launching a page for the $149/month maintenance plan. Write a prompt that keeps the copy about the customer, not about you.
Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.