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Landing copy that converts

Rung 4 of 10 · Constraints + negative instructions

The long version: Prompting: what not to do ↗

Try it first · Constraints + negative instructions

Write the prompt you would actually use for the situation below and score it. The move behind this lesson, with a worked example, opens after your first score. You will remember it better for having tried.

Your turn

You're launching a page for the $149/month maintenance plan. Write a prompt that keeps the copy about the customer, not about you.

Remember: the AI sees only your prompt — not this page. If the situation isn't in your prompt, it doesn't exist.

🔒 Don't paste confidential, personal-health, or payment info.